Maestro revamped the sales of Real Homes by creating a new customer experience, introducing new market communication, and creating a sales process with professionals. The real estate industry has evolved over the years into a sector involving multiple industrial collaborations. It is no longer just between the builder and the owner. The real estate sector is dynamic, accommodating new growth phases in technology, innovation, investments, and marketing trends. The past two years have seen tremendous changes with the accelerated need for realty services on the industrial front. It paved the way for using tech solutions and digital marketing strategies to scale profit and project turnarounds.

Areas of Realty Evolution

Real estate marketing has evolved from radio and print ads to more digitized and tech-driven solutions. Landowners and estate developers require more comprehensive end-to-end solutions to ensure growth, smooth land acquisition, accelerated sales, and rapid business expansion. That is where strategic brand consultancy firms like Maestro come in. Maestro is a strategic partner that helps real estate developers and landowners complete their dream projects and successfully achieve their goals. With technology, data analytics, and market-driven solutions, Maestro has helped many Developers scale profit and increase cash flow in short span of time.

Case Study of Maestro’s First Project

Maestro came into the game and turned their first project, Real Homes, into a huge success. Real Homes was previously launched as Anutham in 2019 and encountered several challenges. The project faced many setbacks, including poor sales, having sold only 14 units in two years. That was a significantly poor performance, and the investors must have been devastated. The inventory moved so slowly, keeping the project stuck without progress.

Achieving such outcomes in a project is often due to the following reasons.

• Inefficient sales management
• Poor sales communication
• Wrong product launch timing
• Improper Project planning
• Inventory mix, and much more.

However, things turned around with Real Homes (formerly called Anutham) when Maestro joined Gada as a strategic partner. The first thing Maestro did was to conduct in-depth market research to identify the problems and why the sales were low. Maestro discovered a few challenges with the project. Through market research, Maestro saw that Hadaspar Bridge blocked the view of the building elevation. It lacked special amenities that could be its unique selling point, aside from the basic ones. For example, there was no swimming pool, and the traffic at the main entrance to the estate made access difficult.

What Did Maestro Do Differently?

Although the project launch created awareness in the vicinity, it lacked innovation, and that was where Maestro found a breakthrough. After examining the issues, Maestro decided to rebrand Anutham and make it more appealing with a new look and feel. Maestro first renamed Anutham to Real Homes and devised a new campaign strategy. The name Real Homes communicated a new message to potential customers. They also came up with a direct message “Real Homes in Hadapsar is the ideal residential location and wise choice for anyone looking to buy a non-frill apartment.”

After analyzing and understanding the project, Maestro did the following.

• Creating a new customer experience
• Introducing new market communication, and
• Creating a sales process with professionals.

Maestro converted every weakness in the project into strengths while leveraging them to achieve a successful sales process and increased cash flow. For example, they gave it a tagline that reads “high on happiness, low on maintenance.” It means that fewer amenities in the project give lower maintenance costs to customers. They gave new highlights to the project. The garden view apartments, hill view from the east side, retail spaces, and the upcoming metro station became its unique selling point. It didn’t end there. They made several improvements in the pitch and added attractive offers to the Channel Partners (CPs). The CP activation programs got the sales professionals into work. They defined various sales processes and strategies. All these efforts got the project’s sales to a peak. Within three months, Maestro sold around 70% of the inventory, setting a benchmark of selling for its project that got stuck for two years.

Conclusion

The Real Homes project shows how passionate Maestro is at work. The team brought the same passion they had in their first project to every subsequent one. They have remained on top of their game to date. It’s all about your brand’s strength, awareness, and relevance. Maestro is about helping you establish your brand’s voice and achieve success in real estate.